Bobby Vickers
Partner, Doorvana
Fort Worth, Texas
Jasper AI
The biggest thing we’re trying to do right now to attract homeowners at Doorvana is to generate awareness through content marketing. That means creating content and publishing it to our website and social media networks as quickly as possible. I’m a big believer that volume and velocity win over nitpicking and waiting for perfection to get content out there.
The tool that I really love right now is Jasper AI. Jasper helps us quickly create optimized, easy-to-read content. It has lowered our production costs while increasing quality and volume, saving us thousands of dollars. We can now publish three to four times the content for the same price.
To start, tell Jasper what you want to write about and it produces an intro paragraph, outline, and a conclusion. It’s really good for short-tail keywords. For example, pick a topic like “popular window types” and Jasper will help you create paragraphs about vinyl windows, wood windows, and even branded search terms. Like any tool, it requires some oversight, but it does a lot of the leg work.
We take the blog articles from Jasper and copy them over to a Google Doc. From there, we publish them on our website and use Zapier to share the content across our social networks including Facebook, Twitter, LinkedIn, and Pinterest. Distribution is often overlooked because so much focus is on creating content. A proper distribution strategy is key to getting more out of your content.
Our goal is to publish evergreen content to generate qualified leads for years to come. Every replacement contractor needs to answer sales questions online in written and video form. Jasper AI is a shortcut to lowering the barrier to getting started.