A New Kind of Contractor Consultant

Briana Hetherington is no stranger to hard work and success. She earned a Division 1 athletic scholarship to play lacrosse at Fresno State in California, then moved to Los Angeles, working stints as an assistant director for reality TV shows and scripted television productions. But she realized the entertainment industry wasn’t for her.

Something was missing.

That something was company culture. And she’s made that missing piece the focal point of her home improvement consulting business, Altruistic Advisory.
 

Breaking Into Home Improvement

Hetherington’s initial experience in the home improvement industry came in 2017 when she worked for AAPCO Family & Co, which had three divisions: Bath Planet of Richmond (one day bath), SolarTyme (solar), and AAPCO (roofing, siding, windows, gutters, sunrooms). She spent months observing the business before agreeing to work with them.

“I told the owner that he needed to re-establish a culture in his business,” recalls Hetherington. “It was going to take time to build, but I said I didn’t think I could help him unless he was willing to make these changes.”

After working to grow the company, Hetherington wanted to help more industry members focus on their mission and values.

My approach is very holistic and it’s transforming the home improvement industry to not revolve around ego.

She then connected with Bath Planet of New Jersey (now Bathroom Pros) and consulted for them. She assisted in growing their small operation into $1.2 million in monthly sales in 18 months.

“The culture and the processes were very intentional,” she says.
 

Taking a Chance on Herself

Still working full-time as her consulting plate grew fuller, Hetherington made her next big move—founding Altruistic Advisory in March 2023.

“I had no idea if I was going to have clients or what the full picture was going to look like,” says Hetherington. “I’m so grateful that nine months later I already have 45 clients and 85 strategic partnerships nationwide.”

The partnerships are critical to her success. Her model is to learn where the holes in a home improvement business are from a product or process standpoint and tailor her recommendations to those needs. She then connects clients to experts in her network who can help.

“Connecting people sparks joy in me,” Hetherington says.
 

Discovering a Company’s Why

Part of Hetherington’s mission is to steer others toward success in the form of personal growth, financial freedom, purpose, and passion. And she takes pride in her different approach.

“My approach is very holistic and it’s transforming the home improvement industry to not revolve around ego,” she says. “The acceptance of mindset and belief systems plays a pivotal role.”

When she talks to a client for the first time, she doesn’t begin by asking about lead flow, closing rates, or profitability. She’ll get to that, but initially, she seeks to find their “why.”

“I want to know their vision, company culture, and core values,” Hetherington says. “Then we work to find ways to weave those things into their processes and customer experiences.”
 

What’s Her Why?

Speak with Hetherington for just a few minutes and you’ll immediately sense a genuine and intentional drive to help make others better in business and for themselves.

But in her own words, what’s her why?

“At the core of my mission lies a deep-rooted belief in fostering a transformative environment where success isn’t solely measured by financial gains, but by the fulfillment of that individual’s potential and the creation of meaningful impact,” she says. “There is nothing more valuable in this world than that.”