Pella Names Emily Videtto as President and COO
Pella Corporation named Emily Videtto as president and chief operating officer. She previously served as the window and door company’s executive vice president, sales and marketing, and she will continue to oversee sales and marketing, general management, and innovation. She will also assume responsibility for manufacturing, engineering, and supply chain in her new role.
Since joining Pella in 2016, Videtto has played key roles in diversifying the company’s sales channels, building its brands, enhancing its product portfolio, and driving above-market growth. Under her leadership, Pella introduced the Hidden Screen, Easy-Slide Operator, and Steady Set Installation System.
“I am truly honored to serve in this role and be a part of an organization and team I deeply believe in. As we approach our 100th anniversary next year, we are not only reflecting on our rich legacy but are also strategically positioned for continued leadership in our industry,” Videtto said in a company news release.
Tim Yaggi, Pella’s chief executive officer, stated, “Emily's vision, leadership, and dedication have been pivotal to our success. Her appointment as president and COO is a testament to her outstanding contributions and our confidence in her ability to lead Pella into the future.”
Beyond Pella, Emily serves on the board of directors for cabinet manufacturer American Woodmark Corporation. She also is chair of the Window & Door Manufacturers Association.
Before joining Pella, Emily held progressive leadership roles at roofing manufacturer GAF, rising to the position of VP of residential marketing and new product development.
