What's In The Cards For 2025 For Home Improvement?

Home improvement business leaders reveal their strategies and growth projections for the coming months in Pro Remodeler’s third annual Thought Leader Predictions. This hand-selected group represents top organizations in terms of size, revenue, and out-of-the-box thinking.

For Pro Remodeler's third annual Thought Leader Predictions, the editorial team gathered insights from more than 40 design-build and home improvement business leaders nationwide.

This hand-selected group represents top organizations in terms of size, revenue, and out-of-the-box thinking. They’re the ones testing out never-before-seen technologies—or creating their own—and all share a hunger for growth, people development, and positively changing the way remodeling is done. 

What we heard ran the gamut, from continued caution in 2025 to robust growth. But consistently noted were plans to increase marketing, invest in AI, and watch for upcoming challenges, such as potential tariffs and increasing costs.

Amazingly, the average growth projections reported by respondents from both design build and home improvement is identical to last year, right down to the decimal point.

It’s All About Tech for Home Improvement 

Interest rates and consumer uncertainty affected home improvement in 2024, but with better rates on the horizon, our Thought Leaders anticipate positivity to continue through the new year.  

Many say they’ll invest more in new technologies, specifically artificial intelligence. Some plan to implement existing programs while others will create their own. 

Surveyed home improvement Thought Leaders predict 18.7% increases in sales revenue. Some credit that growth to new locations, with a handful of leaders looking to expand through acquisitions in 2025. Others are planning an enhanced focus on marketing strategies, whether increasing budgets or shifting resources to new avenues. 