Jeff Worzala, President, Bath Experts and Jay Shah, Director of Marketing & Call Center, Bath Experts

Markets Served by Bath Experts: Indiana, Ohio, Kentucky

Robust Growth: Our revenue jumped from just under $31 million in 2023 to over $43 million in 2024. We’re planning for continued double-digit growth in 2025, though we likely won’t be expanding into new geographic markets since there are no available Jacuzzi Bathwraps locations in our surrounding area. Instead, we will focus on maximizing revenue by improving internal processes and deploying a more robust marketing plan/mix.

Outlook: We’re optimistic, particularly given the large number of older homes that are now prime targets for remodeling. With over 50% of our projects being financed, we’re successfully leveraging our 18-month no-payments, no-interest offer to attract customers. 

Growth Plan: Our focus for 2025 is on maximizing potential for our existing locations. We’re significantly ramping up our marketing, including doubling direct mail investment and implementing a comprehensive data-driven strategy. We’re also relaunching television advertising and paid search campaigns, which had been paused since mid-2024. To support this growth, we’re planning to expand our team. 

Culture: We’re particularly proud of our company culture, having won Top Workplace awards for the past two years, with hopes for a third win in 2025. We’ve also maintained our commitment to giving back, partnering with children’s hospitals across our markets. We’ve surpassed $150,000 in donations this year through contributing $25 from each purchase. 

Vibe: Positive