Mark Harari: Marketing Through Crisis

As a business owner, the survival of your business is paramount when faced with situations like we are currently experiencing with the COVID-19 Pandemic. The natural response is to cut expenses and put marketing your business on the “back burner” for a while. RA Vice President Mark Harari believes the opposite. In this talk, Mark walks you through various ways to position your business and strengthen your market position in your geographic area, while your competitors pull back and “circle the wagons.”