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  • January/February 2023

    More content from January/February 2023

    emma wilson carpentry

    A Lesson in Mentorship: Emma Wilson's Carpentry Journey

    Emma Wilson’s parents knew if scrap wood was in the home, their 9-year-old daughter would get ahold of it. If drills weren’t locked away, Wilson would find them. A pile of stray...
    Feb. 8, 2023
    women in construction

    Women in Trades: What Their Experiences Tell Us

    Deep down, Alaina Dedo always wanted to be a carpenter, but she submitted to the idea that it would never happen. “I didn’t really know where to go or who to talk to,” says Dedo...
    Feb. 8, 2023
    Erika Mosse

    The Empty Chair: Customer Experience Will Differentiate Your Business

    In 2018, Amazon CEO Jeff Bezos famously revealed that he leaves a vacant chair in every meeting that involves an important decision. The empty seat symbolizes the customer. That...
    Feb. 7, 2023
    tnar 2023

    The New American Remodel 2023: Lake House Challenge

    What lessons does this year’s New American Remodel offer to industry pros? According to architect and general contractor Phil Kean of Phil Kean Design Group, they include how ...
    Jan. 26, 2023
    brian gottlieb

    What Kind of Business Are You In? (Is it Really Remodeling?)

    What kind of business do you have? What do you do? You might answer, “We’re a remodeling company. We remodel homes.” My next question is, “What is your real business? And what...
    Jan. 25, 2023
    remodeler jobsite safety plan

    NAHB Releases Remodeler Jobsite Safety Plan Outlines

    A written safety plan is an essential part of protecting workers and others on a construction jobsite. To make it easier for remodeling firms to prepare such plans, NAHB recently...
    Jan. 20, 2023
    gaf energy solar shingles

    Innovative Products: GAF Energy Timberline Solar Shingles

    If you haven’t heard of GAF Energy’s Timberline Solar shingles—it may be time to catch up.The nailable solar shingles are an industry first, and have garnered plenty of attention...
    Jan. 19, 2023
    mark richardson

    5 Areas to Reassess for Business Success

    Most remodeling businesses are a product of evolution, not design. It goes like this: The company owner was interested in construction and completed some projects that grew to...
    Jan. 18, 2023
    remodeling in 2023

    What's Your Game Plan for 2023?

    The remodeling industry has seen enormous uncertainty over the past few years. While market conditions look a little clearer today, it can still be hard for company owners to ...
    Jan. 17, 2023
    remodeling business

    2023 Game Plans: Invest in Your People

    Growth We’re projecting very similar to what we have seen over the last few years. We’re projected to continue growth probably north of 30% year over year. What we’re seeing ...
    Jan. 16, 2023
    remodeling bath market

    2023 Game Plans: Modest Growth Expected in Bathroom Remodeling Market

    Industry Growth My expectation is that growth in the bathroom remodeling market will be modest in 2023—flat to low single digits. The increasing rates will lead to more people...
    Jan. 13, 2023
    home prices

    2023 Game Plans: Year of Concerns and Opportunities

    Concerns I have three concerns for 2023. First is that we might have a sales slowdown. We’ve been using our busy times to build our backlog as much as we can. When sales are ...
    Jan. 6, 2023
    marketing strategy

    2023 Game Plans: Less Growth, More Marketing

    Growth We had such exponential growth (35%) in 2022, and I’m not sure if that was an anomaly because of pent-up demand. We’re taking a more conservative approach for 2023 because...
    Jan. 5, 2023
    business planning

    2023 Game Plans: Larger Remodelers Benefit Most as Lead Times Shorten

    Growth We are still projecting double-digit growth for our business unit next year. The majority of that will come from geographic expansion and product expansion because of ...
    Jan. 4, 2023
    remodeling market 2023

    2023 Game Plans: Extra Vigilance Amongst Continuing Challenges

    Growth We’re projecting  about the same sales volume as 2022, so flat. We’re also predicting continued supply chain issues and inflation. We’ve struggled with our gross ...
    Jan. 3, 2023
    radiant floor heating

    6 Tips for Electric Floor Heating Systems

    Winter months are a great time for homeowners to consider an electric floor heating system. However, for many professionals, only a small portion of their projects involve electric...
    Dec. 21, 2022
    Dreamstyle Remodeling building exterior

    How to Show Employees That You Care

    Several years ago, I was kicking around ideas of how to communicate employee accomplishments to everyone inside our organization on a regular basis. It’s important to recognize...
    Dec. 12, 2022