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Legal: To Require Arbitration or Not To Require Arbitration

A lot of construction contracts have mandatory arbitration clauses. But often arbitration is just as time-consuming and expensive as a lawsuit.…

Marketing: How to Get Upscale Boomers’ Attention

TV ads have the broadest reach and 75 percent of upscale baby boomers report remembering TV ads compared to other forms of advertisement. And that’s…

Water: Coming Soon to City Near You…

California is implementing new ways to tackle its severe water shortage. Starting in 2015 some California communities will require all new homes to…

Marketing: It’s Not Cheap Being Green

Consumers may say they are willing to pay more for green products but that doesn’t mean they actually are.

Business: Stop Doing Free Estimates

Free estimates can be seen as quality customer service, but anyway you slice it you’re still doing 10 to 20 hours of free work. Not to mention you’re…

Customer Service: Appeal to Everyone

Customers will do PR for you if you give them the options they want and prefer. ​But don't assume everyone is as up-to-date as you are.​ Start…

Marketing: Don’t Forget About Baby Boomers

This generation is a profitable business opportunity. To put it simply, they have more ​money to spend compared to younger generations. The net…

Sales: Are Millennials Ready to Take Over the Workforce?

The short answer is, yes. Millennials are tomorrow’s employees and customers, eventually making up 75 percent of the workforce by 2025. Many of the…

​Legal: When Does a Commute Count as Overtime?

There are a few situations when an employee’s commute may be eligible for overtime pay.

New and Notable: Roof System and Roofing

A list of products that are ideal for your next roofing project

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