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Sales — Home Improvement



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The Top Customer Expectations Contractors Must Meet in 2024

Hint: There are two vital things customers today expect that they didn't always think about 




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When It Comes to Siding, Looks Are Everything

How do you sell a homeowner something they’re not even sure they really want? Dress it up.

Sales Head-Scratcher

What's causing a drop in sales? Here are the most likely causes

Money in the Gutter

Gutters are often an afterthought for homeowners on roofing or siding projects

This Call May Be Recorded 

You can’t control how the prospect heard about your company, but you can control that first phone interaction

Online and Ready to Buy: the New Sales Landscape

Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next? 

Are You Going to Buy This or What?

You might not think your sales methodology is “hard sell,” but consumers may see it that way

How Long Will These Windows Last?

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit

What to Do With a Client's Bounced Check

You finished that replacement job two weeks ago and collected the final check. Today a letter from the bank arrives: you've got a bounced check.

Five-Star Experience?

For home improvement contractors today, a lot hinges on review sites 

Loving and Hating Home Shows

Even contractors who dislike them concede that success is all in the effort

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