According to The Search Engine Journal, the more information a home page gives to visitors, the more likely visitors will consider signing up, subscribing, or downloading.
Concise copy is a must, but concise is not synonymous with short. In act, the more copy you have on a page, the more search engine giant Google likes it: According to SEJ, the top ten Google page results for any keyword in 2012 had more than 2,000 words of content each.
SEJ contributor Shane Jones offers eight tips to help you choose the best copy for your business’ website.
Learn more at Search Engine Journal.