Otogawa-Anschel Design + Build President Michael Anschel expands on his Pro Remodeler magazine opinion piece "Free is a 4-Letter Word." Here he explains how leaning on discounts reduces a remodelers value, why transparency can be scary to certain businesses, and what he means when he writes, "'Free' is for the bottom feeders."
Add new comment
Related Stories
10 Different Questions You Should Ask Potential Clients
Mark Richardson says you need to rethink the questions you ask potential clients and the way in which you ask them
Pro Remodeler’s 2024 Pinnacle Experience Reaches New Heights
The sold-out event covered leadership, lead gen, sales, and technology
Brian Gottlieb Receives Remodeling Mastery Award
Presented by industry icon, Mark Richardson, the award celebrated Gottlieb’s extraordinary impact on remodeling
5 Counterintuitive Strategies to Improve Your Business
Follow these strategies to inspire employees, instill trust, and beat the competition
10 Remodeling Sales Techniques for 2024
Mark Richardson explains the benefits of visual selling, strategic questioning, intentional messaging, and more on this episode of Remodeling Mastery
3 Ways to Start and Operate a Successful Handyman Division
So, you want to start a small projects division? Three successful remodelers lay out their winning approaches and hard-learned lessons
6 Results-Proven Marketing and Sales Tips for Contractors
The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
How to Increase Your Odds of Closing Remodeling Sales
Use these tips to hone your sales process and grow close ratio
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth