Duct Tape Marketing guest columnist Georgie Gallagher says that the importance of branding is greater than ever, because consumers see thousands of messages each day and to gain more customers, your brand needs to stand out.
When developing your businesses’ brand, Gallagher suggests listing the benefits of working with your company, what your brand’s values are, what your brand’s style is, and why your business exists. By answering these questions, she says that you can best determine the way to develop your brand and appeal to more customers.