You might think that email is already the smart, digital version of good old snail mail, but one company takes traditional mail marketing to the next level.
Duct Tape Marketing profiles the lead nurturing company Enthusem, a card sending service. Though the concept isn’t new, Enthusem adds some perks: a landing page that can carry a customizable message that also tracks when a recipient visits the page. When the visitor is on your business’s website, Enthusem sends you a prompt to follow-up personally.
Read more at Duct Tape Marketing.