Websites don’t collect leads on their own, even when they have powerful content, well-planned strategies, and stunning design, writes Duct Tape Marketing contributor Alex Boyer.
“The most useful websites to small business owners actively collect leads for the owners to convert,” he writes. “They have mechanisms in place that get their visitors to volunteer their information.”
Learn what software you can use, as well as the value of email addresses in lead generation, at Duct Tape Marketing.