Most remodeling companies don’t have a professional copywriter or art director on staff, but it’s not the end of the world for them.
Remodelers Advantage Director of Marketing Mark Harari shares some resources to get the marketing expertise the aforementioned professionals have. One idea is a “swipe file,” where you stash away any marketing material, digital or physical, that stood out to you, and mimic the manner in which it was presented for your own marketing purposes.
Read more on Remodelers Advantage.