Marketing
Marketing
· This Contractor Gained 100,000+ Followers in One Year—Here's How
Stephanie Dailey followed one social media philosophy to hit influencer status on Instagram
Business
6 Results-Proven Marketing and Sales Tips for Contractors
The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
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Deja Vu All Over Again
There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself
The Whole Truth
Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.
How To Hire A Marketing Director
A full-time marketer skilled in lead generation methods can drive big growth. Finding that person might not be easy.
Dig Deeper
A few easy-to-learn prompts combined with strong listening skills can help increase your close rate and avoid unhappy clients
What Customers Want
A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.
Is It Yes Or No?
He found out that asking for the sale was a lot easier when it followed all the other steps in the selling system.
Something’s Wrong With This Window
Service issues are a touchy but inevitable part of the window replacement business.
HELOCs and the New Tax Law
The IRS has confirmed it: interest on home equity lines of credit is tax deductible, kind of.
Remodeler Cashes In On Alternative Payments
A Baltimore-based remodeler is trying to take advantage of convenient, mobile payment options