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Marketing



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This Contractor Gained 100,000+ Followers in One Year—Here's How

Stephanie Dailey followed one social media philosophy to hit influencer status on Instagram




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Survey: Social media more important than ever for remodelers

New world of marketing mixes traditional and cutting edge

Exterior/Replacement: 6 ideas for improving business now

Actionable tips that you can put in place today for an immediate payoff

The Zero Moment of Truth in marketing for remodelers

There’s a new step in the marketing process with today’s homeowner

Craig Durosko: Phone apps to help remodelers in their day to day

For those that have smart phones, or are wondering why you should get one, I have listed several other apps that I find useful.

Driving repeats and referrals in a down remodeling market

In today’s remodeling market, leveraging past clients for new business is more important than ever. Professional Remodeler’s Tom Swartz talked to remodelers Ed Cholfin and Tom Mitchell about how they are tapping that important source of business.

Create clients and projects will follow

I believe the remodeling business needs to reverse ‘the create projects and client will follow’ paradigm.

6 mistakes in online marketing for remodelers

Effectively capturing digital leads takes a solid plan

Many designers, architects doubt manufacturer claims on sustainability: Study

Survey shows they see environmental goals as important, but worry about getting products

Selling remodeling value against a low-cost mentality

Remodeler Bill Shaw and sales consultant Rick Storlie share their advice on overcoming cost objections

iPad the device for in-home exterior/replacement sales

From canvassing to presenting and closing, tablet PCs have taken hold in the home-improvement industry

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