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Marketing



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This Contractor Gained 100,000+ Followers in One Year—Here's How

Stephanie Dailey followed one social media philosophy to hit influencer status on Instagram




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Benefits and challenges of a remodeling showroom

Adding a showroom to a remodeling business isn’t a cheap undertaking. Is it worth the expenditure? Professional Remodeler’s Tom Swartz talked to remodelers Dennis Gehman and Bob Sturgeon about their experiences with showrooms.

Special Report: More Remodelers Opt for Green

Fourth survey shows growing popularity of green remodeling, but challenges persist

Branding on a budget for remodelers

Six steps to brand building without breaking the bank

Exterior/Replacement Business: Lessons from marketing mistakes

When something goes wrong, our egos’ first defense is to blame somebody or something else for the failure. The same is true in business and in…

Focus on customer service pays dividends for remodelers

Tracking and improving customer satisfaction is more important than ever for remodelers to be successful

?Socialnomics? author Erik Qualman on how social media is shaping the future

‘Socialnomics’ author Erik Qualman on how social media is shaping the future

16 tips for successful e-marketing

How remodelers are successfully leveraging social media and the Web

Tips on tracking the effectiveness of remodeling marketing

For full-service remodelers it’s rare that a single marketing tool generates leads by itself. Over time an accumulation of good impressions — from referrals to classy promotion pieces to a good website and a healthy crop of job signs — makes the point that your company is reliable and does good work.

Craig Durosko: Finally! The Silver Lining ...

There are huge successes as the remodeling market rebounds. Craig Durosko share some of what he is seeing.

Remodeler of the Year: Marrokal Design & Remodeling

With a strong focus on marketing and sales combined with smart management, San Diego-based Marrokal Design & Remodeling has maintained profitability even as revenues dipped in 2009 before rebounding this year. Because of that success and the way the management team has positioned the company for the next generation of leadership, Marrokal is our Remodeler of the Year.

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