Marketing
Marketing
· This Contractor Gained 100,000+ Followers in One Year—Here's How
Stephanie Dailey followed one social media philosophy to hit influencer status on Instagram
Business
6 Results-Proven Marketing and Sales Tips for Contractors
The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
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Is Your Remodeling Firm Recession-Proof?
What are the advantages and disadvantages of running a specialty or full-service remodeling company during a market slowdown? How does that affect your approach to marketing, sales and financing?
Overcome Your Networking Fears
Networking is the key to visibility and increasing your circle of friends
Tailor Your Marketing to Your Needs
As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.
Marketing in a Down Cycle: Back to Basics
It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine condition, the remodeling industry benefits.
Sales Training: The Best Move I Ever Made
Learn which sales strategy works best for you in the remodeling market.
Remodeler Sales Strategies in a Down Market
With the housing market in the midst of an extended down cycle, it's a good time to evaluate the way you do things within your company. With leads and sales down in the remodeling industry, you may want to consider altering your sales strategies to make sure the company survives.
Who is Your Next Customer?
Merillat interviews consumers to reveal key insights into homeowners' attitudes and decision-making processes. Information can be valuable to remodeling firms in formulating their sales and marketing strategies.
Generation X: The new driving force behind the remodeling market
With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach this very different age group as baby boomers age and slow their spending.
Hire with personality
There's only so much a job interview can tell you about a prospective hire. "People can tell me whatever they think I want to hear when I'm interviewing them," says David Heaney, president of Rockland Architecture and Rockland Builders of Newport, Del. That's why Heaney uses personality profiles for anyone who interviews for a job with his high-end remodeling firm.