Marketing
Marketing
· This Contractor Gained 100,000+ Followers in One Year—Here's How
Stephanie Dailey followed one social media philosophy to hit influencer status on Instagram
Business
6 Results-Proven Marketing and Sales Tips for Contractors
The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
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Growth Market
Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the survey's history. The average company in our exclusive industry survey has now been in business for 19 years, has 20 employees and has an annual installed volume of $4.
Fine-Tune Your Marketing Plan
Your strategic marketing plan begins with becoming very clear about what you are selling and what your unique selling proposition (USP) is. To have a successful business, you will need to put a marketing plan in place to generate quality leads to achieve your budgeted sales revenue, gross profit margin, the salary you desire and net profit.
How to Improve Your Web Site
Terri King, Co-Owner, Blue Canyon Construction Located in Seattle, Blue Canyon Construction is a remodeling firm and custom home builder. In business since 1992, most projects are in the Seattle and Puget Sound region. King's husband, Rick, who has been in the business since 1976, serves in sales and manages the field.
Marketing Masters
In this second installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we illustrate the ways one company, DesignLine Remodelers Inc. of Richmond, Va., has created a detailed marketing strategy based on a well-defined client profile, clear sales goals and quality materials.
Sales Strategies
FIRST OF A TWO-PART SERIES
In this first installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we focus on strengthening your sales strategies. Here are five tactics many remodelers are using to get better at turning new prospects into clients for life.
Finding the Right Fit
Referrals are the bread and butter of the remodeling business, but not all referral leads are created equal. Whether a prospective client finds a contractor via a friend or a phone book, the remodeler has the responsibility of choosing projects that will fit the company's schedule and resources and be most profitable.