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Entrance

Entryway covering takes its design cue from the past

Magazine Marketing

Based on demographics and age of homes, Elliott targeted the residents of two neighborhoods to receive a free promotional magazine.

Make Stock Cabinets Special

Stock cabinetry is an effective, affordable and attractive option for giving consumers the high design they demand

Building a National Remodeler

Prevailing wisdom says creating a national remodeling company like the national builders that dominate the new-home industry is not possible, but the times are changing.

Targeting the Middle Market

DreamMaker Bath & Kitchen brings service and design to midlevel consumers while promising franchisees strong margins and quality of life

Campaign for your Company

To build publicity, one remodeler displayed 30 plastic 'campaign signs' when local elections were being held in his area in November.

Market Conditions Favor Continued Growth

Homeowner expenditures on remodeling rose 6.6% during the four quarters ending Sept. 30 to an annualized rate of $125.2 billion, according to the latest Remodeling Activity Indicator report from the Joint Center for Housing Studies at Harvard Universit...

Technology Tools You Can Use

Resources from the U.S. Department of Housing and Urban Development, BuildingGreen, the Copper Development Association, and Andersen Windows are now available online and in electronic format.

Use Your Budget as a Year-Round Tool

Successful remodelers know that the days of waiting for someone else to measure their success are over.

Sun Room: Screened Porch Gives Midwesterners Three-Season Use

This screened porch gives Midwesterners three-season use.

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