Entrepreneurs, including those in the home improvement industry, need not worry about maintaining presence in every social media platform.
According to business coach and entrepreneur Alex Barker, attempting to do so can actually be detrimental. “Think dormant accounts, lackluster content, and, at worst, disengaged customers,” he writes.
When it comes to social media, less is more. Baker offers tips on how to step up your social media game, which you can find at Entrepreneur.