The art of persuasion is a skill worth a remodeler's time to master, and according to psychology and marketing professor at Arizona State University Robert B. Cialdini, there’s a science to it.
Cialdini's research shows that it all revolves around these six shortcuts: Reciprocity, scarcity, authority, consistency, liking, and consensus.
Learn more in the whiteboard video above. If you’re interested in more business tips from Cialdini, visit his YouTube channel Influence at Work.