Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Tell Them What You’ll Sell Them
Discounts and price drops still dazzle some homeowners, but not like they once did
Video Metrics Changing for Facebook
Video is becoming a must-have part of your marketing plan, and this is intended to help you use it better
Prequalify with a Pricing Guide
Sebring Design Build and Advantage Remodeling set pricing expectations early on and avoid needless phone time
Paying Salespeople A Salary
One nationally renowned remodeling company doesn’t pay commissions to its sales team. Here’s why that works so well.
Remodeling the Record Books
How one home improvement company used old windows and sense of community to become a world record holder
Selling and Installing the Difficult Roof
Estimating man-hours can be tricky on the tough or unique roofing jobs most companies will walk away from.
Why Transparency Is Bad for Business
Are you tempted to reveal your costs to homeowners? Think again.
Preventing Bottlenecks in Sales, Design, and Production
If one area of your business runs more slowly than the rest, a bottleneck will occur, causing delays and lost profitability