Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
Advertisement
Driving sales crazy
Randy Grimes and Gary Aaron of Custom Vinyl Contractors wanted an alternative to traditional advertising to market their vinyl-deck system.
Communicating Satisfaction
Customer satisfaction links directly to communication, says Bob Bell, CGR. If communication is effective, the client should come away satisfied; if it’s ineffective, even a perfect job won’t leave the client happy.
Benefits of a Website
Cyberspace can be a crazy place. A client recently reported that she dialed up my website and found herself in a pornographic site.
Manufacturers Cater to Elderly Needs
According to the United States Census Bureau, the elderly population will more than double between now and the year 2050, growing to an estimated 80 million people aged 65 years and older.
Rolling Billboards
Creative marketing gives Boardwalk Builders signage that makes an impression all over town.
Show and Sell
Don Novak knows that exhibiting at home shows can pay off-to the tune of $3 million during the 30-plus years he’s had a booth at a local event.
Amazon.com Expands Selection Beyond Books
If any doubts remain that the remodeling industry and the Internet would connect, they should be wiped away now that Amazon.com, the Internet’s largest retailer of music, books and videos, has begun to sell hardware products.
Dial R for Remodel
Easy-to-remember phone numbers dramatically increase advertising response rates, according to a study by Michael J. Motto Advertising, Providence, N.J.
Supplier News
W.R. Meadows, Inc. announces the availability of a 12-page, four-color SEALTIGHT Restoration Products Usage Selector Guide No. 97RP.