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Read The Room

 How one remodeler responded to his client's needs and why that's important


Business

About Face

Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing



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Marketing Across Generations

How to market to generations X and Y.

1870 book gives Advice

There is something agreeable to our better nature in having a home that we can call our own.

Met Home Covers Remodeling

The September/October issue of Metropolitan Home, a consumer magazine perused by owners of all types of homes, focuses on home renovation

Teaching Profit/Loss

Jud Motsenbocker, CGR, has been teaching remodelers how to understand profit-and-loss statements for years.

Selling Safety

Pointers on selling safety items to homeowners.

Securing Safety Professionals

Tips on finding security system contractors.

Commerce for Dummies

Raymond McNealy illustrates the first steps a remodeler should take when setting up a website.

Spinning the Web

One remodeler's Web site serves as a sales tool as well as a showroom.

Re: It's Time to Sell

Letter to the Editor describing how one reader relates to the woman featured in April's It's Time To Sell feature.

Rock Solid

Granite countertops have advantages and disadvantates over laminates.

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