Marketing firm Percolate collects seven classic and oft-cited psychology studies that could help marketers do their job.
“Our decisions and frameworks of logic are tiny rafts, floating on a sea of biological programming and psychological influences and conditioning,” their blog post says.
Among the many external forces that influence a consumer’s decision are the “Halo Effect,” a sense of ownership, language and phrasing in marketing material, and the tendency to strongly prefer avoiding loss over acquiring gain.
Get the full list on Percolate’s Blog.