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From Data to Dollars: Why Home Improvement Companies Invest in CRM
Industry-specific CRM software is often the first choice for home improvement companies with ambitious growth plans
Roofing Warranties: Straightening Out the Confusion
The term “warranty” may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?
Sales Call Disconnect
If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.
More Emphasis on Training Now
As competition for workers intensifies, home improvement companies direct more efforts to training
Under the Table: Are You Ready for an I-9 Audit?
It’s against the law to hire undocumented workers, and that applies to general contractors whose subcontractors employ illegals
What to Consider When Hiring a General Manager
Many home improvement business owners reaching a key growth stage will consider if, when, and how, to engage someone else to run their company
Disqualified by Tattoo? Not So Fast
Home improvement companies share secrets of success for recruiting young sales talent
Essentials for Giving New Hires a Strong Start
The greater the effort made to prepare new hires for their job, the more likely it is that they will succeed
How to Handle a Client's Refusal to Pay
Once burned by a nonpaying client, contractors will find ways to make sure the experience isn't repeated
Are Direct Mail Marketing's Days Numbered?
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies