Condé Nast Entertainment’s Vice President of Marketing-Digital Mei Lee argues that many marketing teams that exist today are still stuck in the past.
“Marketing groups are splintered into communications, consumer marketing, brand marketing and digital marketing units with no common thread in strategy and execution,” Lee writes for the Harvard Business Review. She contends that organizations should include cross-functional collaboration. For example, an IT decision that affects marketing should be made with thoughtful analysis about the user experience beyond page load speed and server uptime.
Head over to Harvard Business Review for Mei Lee’s full article.