Lead Gen — Home Improvement
Lead Gen — Home Improvement
3 Reasons Contractors Should Set Same-Day Sales Appointments
Director of Home Improvement Drew Barto writes that contractors that aren't implementing same-day sales appointments are missing out on opportunities to close more business
Home Improvement
How Contractors Can Determine Lead Value
On this episode of Rock Stars of Remodeling, Builder Prime Founder and CEO Jonathan Weinberg reveals how contractors can effectively determine the value of each lead to their business, and why they must do so
Lead Gen — Home Improvement
24 Marketing Tips for Home Improvement Contractors in 2024
Quick-hitting advice on how contractors can increase and enhance lead flow in 2024
News
New FCC Rules Will Force Home Improvement Industry to Adjust Business Practices
The regulations require more robust consumer consent and will impact contractors and lead aggregators
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Lay It On Me?
Shingling over an old roof may be faster, cheaper, and a common practice. But some companies refuse to do it.
20-Year-Old Decks: Repair or Replace?
How deck builders weigh potential liability against the needs of budget-conscious homeowners who just want a repair
To Be or Not to Be … on Facebook
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
Loving and Hating Home Shows
Even contractors who dislike them concede that success is all in the effort
Are Direct Mail Marketing's Days Numbered?
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
Google Me This
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
Go Ahead Remodelers, Build Your Social Media Presence
Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact
Home Improvement Companies Divided on Response to Millennials
Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms