Is your website doing the things you want it to do? Conversion Rate Optimization (or CRO) is how you measure it, and the people at Backlinko have come up with a complete guide to help you track.
CRO lets you know if visitors to your website are taking the actions you want them to take, be it signing up for an email newsletter, creating an account with a login and password, making a purchase; the list goes on. This guide helps you filter what type of website you have and what you want to optimize, generating a bespoke guide that can help you understand if your website is doing what you want it to do.
Check it out at Backlinko.