When it comes to your logo, design matters, bigtime. Okay, it's a little technical, but the gist of it is that the human brain processes branding in five steps: 1-Familiarity (Have I seen this before?) 2-Shape recognition (curves are weak but inviting; angles are powerful but scary) 3-Mapping (Color aids memory) 4-Matching (consistency reinforces) 5-Enrichment (specific associations with products, etc.)
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