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Eliminating Building Envelope Confusion: X Marks the Spot
A simple way to check for continuous air, vapor, thermal, and drainage layers
In Remodeling Sales, Desire Trumps Price
Desire—a strong want fueled by emotions—controls what we buy, from whom, and how much we’ll spend. Boost your sales by tapping homeowner desire
Flying High: Drones on the Jobsite
A drone improves efficiency and accuracy both on site and in the office.
When Hiring Subs, You Get What You Pay For
Paying the price for cheap subs can add up to more than you anticipate
How Much? Price Conditioning in Remodeling
When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.
Doug Walter's Pro's Picks From IBS/KBIS
From stair climbers to quartz counters, these are some of the products that stood out at this year's International Builders' Show.
New Rules for Pressure Treated Lumber
Revisions to AWPA’s U1 standard may require using lumber rated for ground contact in some above-ground applications
Remodel Yourself: Three Levels of Renovation
Apply your approach to remodeling projects to yourself and your business
All-Inclusive: Equality in the Workplace
Eighty-one percent of women say they feel some form of exclusion at work; 92 percent of men don’t believe they’re excluding women.