Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Fine-Tune Your Marketing Plan
Your strategic marketing plan begins with becoming very clear about what you are selling and what your unique selling proposition (USP) is. To have a successful business, you will need to put a marketing plan in place to generate quality leads to achieve your budgeted sales revenue, gross profit margin, the salary you desire and net profit.
How to Improve Your Web Site
Terri King, Co-Owner, Blue Canyon Construction Located in Seattle, Blue Canyon Construction is a remodeling firm and custom home builder. In business since 1992, most projects are in the Seattle and Puget Sound region. King's husband, Rick, who has been in the business since 1976, serves in sales and manages the field.
Breaking Away
As Rick Pratt sat in an auditorium for his daughter's graduation from Syracuse University in May 2005, strains of pomp and circumstance filling the room with inspiration and hope, he had an epiphany. If he sold his business, Classic Homeworks, which he had spent 20 years growing into one of metropolitan Denver's most successful design/build firms, he wouldn't be giving up on anything.
Materials Costs Skyrocket
There's no relief in sight for remodeling firms that have been hit hard by the increased cost of building materials, says economist Ken Simonson. Simonson, chief economist for the Associated General Contractors of America, said that some of the increases may level off as the housing market cools due to the highest mortgage interest rates in more than four years.
Marketing Masters
In this second installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we illustrate the ways one company, DesignLine Remodelers Inc. of Richmond, Va., has created a detailed marketing strategy based on a well-defined client profile, clear sales goals and quality materials.
To Tour or Not to Tour?
What better way to showcase your work and market to future clients than to let them visit some of your success stories. Home tours can accomplish that and more.
Sales Strategies
FIRST OF A TWO-PART SERIES
In this first installment of Professional Remodeler's two-part series on sales and marketing strategies for increasing local market share, we focus on strengthening your sales strategies. Here are five tactics many remodelers are using to get better at turning new prospects into clients for life.
Selling is About Being Prepared
It's difficult to build your business by being the low bid on every project. With some homework and preparation you can more accurately price your services.
Finding the Right Fit
Referrals are the bread and butter of the remodeling business, but not all referral leads are created equal. Whether a prospective client finds a contractor via a friend or a phone book, the remodeler has the responsibility of choosing projects that will fit the company's schedule and resources and be most profitable.
Choose the Right Turf
Making a sales presentation in a prospect's house allows the homeowner to be at ease and to envision the remodel on site. Getting the homeowner into your office might be a harder task, but once in the office, the prospect has fewer distractions and can see more products in person. Both approaches have advantages; Jud Motsenbocker asks remodelers John Murphy, Robert Frazier and Ph...