You can't afford not to pay attention to key indicators for sales and marketing. Study the numbers, ask yourself why you might be missing your targets and adjust.

  Sidebars: Methodology Case Study: ADR Builders Case Study: Bueler Inc. Financial definitions used   Revenues…

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  The largest percentage of remodeling revenue today is spent on product purchases. Labor and subcontractor expenses run a close second and third,…

If you think green building and remodeling practices are a fad, try to remember what it was like when cellphones were first introduced. I recall a lot of people saying they were too expensive and nothing more than a fad for yuppies. And yet, just a few short years later, everyone I know owns a cellphone.

Consider the condition of the existing flashing, the frame and the surrounding wall before deciding on a partial replacement, replacement window or entire new window assembly.

Our fourth Business Results Study suggests that remodelers are modifying their strategies to combat costs and promote profits

The new owners of this ramshackle rental cottage in Columbus, Ohio, intended either to fix up the house or to raze and replicate it, then sell. During four years of permit battles, design brainstorms and evolving building plans, the owners became so attached they moved into the redone cottage themselves.

Do you have to pick either small improvements or large projects? Can you do both? Tom Swartz asks remodelers Larry Murr and Scott Mosby how they balance their businesses.

Generation X has a higher homeownership rate and spends more on remodeling than baby boomers did at a similar age, according to Harvard University's Joint Center for Housing Studies.