Millennials are motivated by several factors in the work place that differ from Gen Y employees. To attract and keep millennials make sure to appeal…

Duct Tape Marketing's John Jantsch boils down marketing into seven phases that he calls "The Marketing Hourglass." 

It's not about the driver, it's about the car. Actually, it's about the hundreds of sensors in the car and what engineers do with the data.   Check…

Word-of-mouth is the top influencer for purchase decisions across multiple generations and countries.  A study revealed a consumer aversion to…

An increase in overhead costs can be a risky business practice without doing the proper homework beforehand. The first step is calculating your gross…

It's a toy. It's a marketing tool. Wait, it's a toy and a marketing tool. If you need a reason to splurge, just think how the video flyover will wow…

Routine to the point of cutting corners may be holding back your business. 

It’s taking three times longer to get construction materials to the Midwest compared to a year ago. A strengthening economy may to be blame for the…

Millennials are less interested in hierarchical leadership and prefer a more collaborative approach.  Fifty percent of millennials are already in…

Somewhere between Passivhaus and Energy Star requirements lies a “Pretty Good House." Striking a balance between construction cost and energy…